FSC Member Spotlight: JustFor.Fans
In this exclusive profile, FSC shines a spotlight on JustFor.Fans, a longstanding FSC member and generous sponsor of industry events. Founder Dominic Ford shares the platform's background, industry hurdles, charitable endeavors, and JustFor.Fans’ impactful partnership with FSC.
About JFF
Established as the second-ever fan site, JustFor.Fans has risen to become the world's #2 fan site for gay traffic and is positioned among the top 3 for straight traffic. The company is built on three fundamental pillars: community, diversity, and charity, principles that deeply influence all aspects of its operations. Launched in early 2018, JustFor.Fans swiftly distinguished itself as the sole fan site genuinely rooted in and created for the adult industry. Founded and coded by industry veteran Dominic Ford, with 13 years of industry experience, the platform's staff is composed entirely of sex workers, almost all of whom have their own pages on JFF.
“We are a porn site, have never turned our back on this industry and have never pretended to be anything other than a site for sex workers.”
Current Challenges at JFF
“We fight banking discrimination. We have seen real changes in our business due to ID Verification laws, which we are helping to fight with the FSC. And we face unfair business practices from competitors who would rather compete by trying to kneecap their competitors than simply build a better product. We also face internal discrimination from the industry because we are known primarily as a gay company. And while we have striven to make sure all feel welcome on JFF, the straight side of the industry has a long history of not wanting to associate with the gay side, and we have faced (from day one, when we didn’t have enough models to even call us gay or straight) that discrimination.”
Why did JFF join FSC?
“The FSC is been an integral part of our lives for 15 years, predating JustFor.Fans. When I ran my production studio, DominicFord.com, I was a proud supporter of the FSC. When I started JFF, I worked with the FSC to create a healthcare program for our models. Since then, we have joined several lawsuits as lead plaintiffs to support the FSC’s work on behalf of our industry.
We believe that is SO important that everyone (especially models) join the FSC, that we have even create special feature perks on JFF that are exclusively for models who have joined FSC. We do this because in order for the FSC to represent ALL of us, it needs to be supported by all of us. And if only one or two big companies are supporting it, that could lead to a conflict of interest between what the industry needs and what those few major donors need. It is my mission to make sure the FSC does not face those kinds of conflicts.”
Giving Back to the Community
“JFF is the only site in the entire adult industry to have a Charitable Giving arm built right into the system. Models can elect to give a percentage of their sales to any of the many charities we work this. These charities include the FSC, Woodhull Freedom Foundation, Sex Workers Outreach Project, Pineapple Support and many others. So far, our models have raised over $170,000 for these charities.”
Additionally, JustFor.Fans actively puts resources back into the industry through event sponsorships, supporting numerous industry trade shows, major XBIZ events, award shows, and approximately 20-25 LGBT events monthly, making it the foremost fan site dedicated to supporting the community.
Connect with JFF
For the latest updates, follow Dominic Ford on Twitter: @DominicFord, and explore the business on Twitter: @JustForFansSite. Join us in celebrating the impactful journey of JustFor.Fans as it continues to shape the adult industry landscape.
