Founder and CEO of Grooby Productions

Steven Grooby is the CEO of Grooby Productions, a company he founded in 1996 after he graduated from film school and was unable to find work. As a 20-something year old in London, he purchased a PC to solely work on scriptwriting and soon found he was spending more time scouring newsgroups for niche porn to occupy his time. Seeing a short-term opportunity, in a small thing called 'the internet' as a way to get more free porn, he started fan sites in the niches he wanted to see more content in. With Groovy.com not available, he settled on Grooby.com and 25 years later is still at the helm of that "short-term" business opportunity. He is still trying to write his script.

Steven started with "HTML for Dummies" (a book he has yet to finish) and then went into shooting for the first content of his sites, traveling to NYC, Los Angeles, and Thailand, where he was the first person to shoot trans content for the internet. Hiring new producers after the first 10 years of growth, he now concentrates on the 'bigger picture' of marketing and development but still enjoys interacting with customer service and the performers.

Grooby Productions is the largest producer of trans content, with over 35 unique websites supported by over 1,000 scenes being produced annually worldwide across N. America, Brazil, Europe, and Asia. Grooby also hosts the annual Trans Erotica Awards in Los Angeles, originally conceived as an online competition to support their models who were being ignored in other award shows and has since expanded into a celebration weekend of all things trans erotica. Grooby Productions is very much involved in the outreach, welfare, education, and support of all trans performers and those who work with them.